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Marketing Strategies and Marketing Tools

Archive for the ‘Marketing’ Category

Marketing Strategies App on the app store

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OK so I recently attended an excellent 3 day course on marketing with some of the brightest marketing minds on the planet. Truth is this app was actually released before I went on the course as I have been studying marketing/copywriting for many years as well as running google adwords campaigns for myself and other  [ Read More ]

Categories: Marketing, Small Business

Serious about growing your business or perhaps understanding how you can radically increase revenue on your advertsing spend without spending any more money? Then you must attend EADIM 2011, a 3 day marketing event this October in London to meet, and learn from, a legend in the field of direct marketing and copywriting, the unimitable  [ Read More ]

Categories: Marketing, Small Business

I have just finished reading a whitepaper from a Sage mid market reseller extolling the virtues of the ‘integrated’ nature of Sage 200 suite. Essentially this product is marketed as an all in one financials and CRM package. However the truth is somewhat different. What you have here are two completely different products that have  [ Read More ]

Categories: Marketing, Sage 200

Many organisations I work with are looking for a CRM implementation but are not always sure why. I am very bullish about CRM because I have never seen it used properly (and there are specific reasons for this) nor does it generate a measured return on investment. Simple fact is most CRMs end up being  [ Read More ]

Categories: Marketing, Sage CRM

I get to work in alot of vertical markets because of what I do. Today I was with two guys who work in and around the motor trade. We were looking at creating some software that can incentivise your existing base to increase their spend by setting ‘uplifted’ sales targets. It was something I had  [ Read More ]

Categories: Marketing

The flippent answer would be one that generates a definative and repeatable return on investment! There is going to be a cost for any email marketing, whether it be the design of the layout of the email if you need to make it look enticing, or using a third party service which charges a subscription  [ Read More ]

Categories: Marketing

There has been a huge uptake in customer relationship management (CRM) systems over the last couple of years. All businesses from small to large have been clamouring to select, buy and implement CRM as it is seen as a ‘must-have’. But I wonder, how many businesses have actually measured their return on that investment? How  [ Read More ]

Categories: Marketing, Sage CRM

This is an often asked question and is a constant challenge for start-ups/small businesses on a tight budget. Having spoken to many SME business owners the same word keeps cropping up…..Referrals. Why? well for a start the cost of acquisition is virtually nil, unless of course you have had to provide some form of incentive  [ Read More ]

Categories: Marketing
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